Why? Well Ross and Rachel decided to take an undefined break from their relationship and Ross immediately boned someone else. Many of the images that come through the ResponseSource Press Release Wire also gets posted on Pinterest to give your news even more visibility.”Īny other tips? Let us know in the comments section.As much as I am loathed to reference the already wildly over-referenced "WE WERE ON A BREAK" Friends episode, it's a damn good example of when taking a break in a relationship didn't really work out. It really pays to have your image alongside your news online to gain more views of your content. “Images are indexed by Google separately to press releases. And finally – our Press Release Wire expert Gemma suggests… If your story is data driven then an infographic will help to paint a clearer picture.Ģ1. Anywhere with a logo or branding works well to associate the company with the news. You could take the photo outside the office, in reception areas or by an exhibition stand. Always take more photos than you needĭifferent angles, different backgrounds, different orientation. TIP: Check the frame before the photo is taken and check the photo straight after you’ve captured it 18. Nobody wants a plant growing out of their head and you certainly don’t want people to see your messy office. Literally check what’s in the background of your photos. Think about what’s really behind your image TIP: Use the original photo exactly as it is 17. No watermarks, trims, date-stamps and definitely no filters. Save ‘fancy’ editing for Instagram and go #nofilter TIP: Either attach one or two photos to the email (remember – high-resolution and JPEG, they should be around 1MB each) or for multiple photos (or larger size images) include a download link They will be small, low resolution and unsuitable for print. Name your image files as descriptively as possibleĬompany name, people in the photo and the product or subject.ġ5. TIP: Check, check and check again – especially with names. Is it Nicholas, Nickolas, Nicolas or Nikolas? – Starbucks may not know but you do. Don’t incorrectly caption photos – especially names! Everyone loves the Joint Photographic Experts GroupĪlso known as the JPEG! Send images as JPEGs – everyone can open them.ġ2. The bigger the betterĭon’t scale your photos down, use images directly from the camera and make sure they are high-resolution (300dpi or above).ġ1. TIP: Think about what focus of the image is and check the focus is on that 10. Neither will images that are centred on the wrong subject. Take a landscape and portrait version of the same photo then it will seamlessly fit in any broadsheet, magazine or website layout.īlurry images won’t do. Show products in actionĪction shots bring products to life – if people can see it in use they can often imagine themselves using it. TIP: Remind people why you are taking the photo and natural emotions should kick in 7. Convey the right emotionsĪ story about a stolen favourite garden gnome is never going to work beside a photo the grinning theft victim – surely they should be distraught! If you need to take photos indoors, make sure there is adequate lighting and the subject is framed well 6. TIP: Outside is brighter but avoid glare from the sun. Too dark and the subject will be indistinguishable. Too light and your subject will appear ghostly. ![]() ![]() It’s all about location, location… lighting TIP: Everything is more exciting than a white wall – be creative 5. White walls never look white and headshots always end up with a strange shadow. TIP: You know the story the best so try taking photos yourself 4. Images need to properly illustrate your story. If you can’t hire a professional due to budget or time restraints, don’t use stock photos instead. Don’t *insert stock title* – it’s boring and says nothing Identify the subjects of the photo and what the story is about.ģ. Paying for a professional is worthless unless you actually explain what images you need. Press photographers are ‘media whisperers’ with the power to know exactly what the media is looking for – it’s your best chance for getting suitable photos. They’re worth a thousand words so choosing the right picture will give your release an advantage.ġ. ![]() But a terrible image could be just as bad as not including one in the first place. Journalists and bloggers will be more likely to cover news that includes an image. Sending an image with your press release should be common sense – but are you really using photos correctly?
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